What Can Be The SEO Rules For Sub-Domains? Are These Harmful For Any Website SEO And Website Page Ranking Position?
Sub-domains happen to be mini-sites attached to a master site by use of the domain URL. You can have (your own domain) dot com and then sub-domain to (sub-domain name) dot (the domain) dot com so the best thing about sub-domains is that you can use them for domain URL paths you actually can not purchase for example 'wedding photographer London' with a dot com
The answer sub-domain good or bad for SEO is not, on the face of it simple, but the impact of sub-domains have can be far reaching.
Search engines ought to get some respect here. With sub-domains you can purchase a master domain afterwards attach many sub-domains from this master domain. The problem with this is that it cheapens the entry level of the SEO into every topic search. In addition, Search engines has a simple principle rule: 'Never have badly labelled doorways (links) that go to places that do not match up to the website visitors expectations.' The label on the link might be wrong or, more importantly, the actual page of content does not relate to the target page of information that the link points to. You have to think about theme relevance linking.
I am also always amazed at just how sophisticated search engines' algorithms are and how they decide ones page ranking position against any search topic. Google does not want to deceive, or loose it's business reliability, whereas at the same time it's in an exceedingly powerful market position and can't reveal its formula. Have some admiration for them, even if you dislike their market dominance, and move up towards the next level of understanding to admire how easy it is to play their game and succeed.
The basic algorithm could change according to weighted factors but all of search engines' business manipulation occurs in the actual presentation of the search engine page. All that 'finding search results as you type', a 'local map having PPC top entries in blue', the 'local map floating as you scroll down', the 'right hand multi-media diversity of search' and in the much bigger picture: the 'splitting down of niche categories into many sub-niches all with competition and nice PPC revenue power'. If there is to be one thing you can never do on the internet that is to neglect how market dominant and sensible search engines are.
Back to: 'Are sub-domains good or bad for SEO?' What are the SEO rules?
They are great if you use them properly. To use sub-domains in a good way you need to remember the basic concept of matching up to visitors expectations in a connected and themed way. Additionally a special penalty appears to apply with any poor or badly utilized sub-domain which is off-topic or off-theme. In case the sub-domain links to the master domain and the link is off-subject/off-theme then it eliminates page rank power from this master domain. Ponder for a second, the reason why this happens is because you can have sub-domains like traffic fishing sites which lead users to the master site. The sub-domain mini-site can then exploit the website visitor. This can be true of badly linking other domains but as the ownership for this one site and its sub-domains is under the very same master account then such actions will suffer a direct ranking penalty. The master site and sub-domain are acting as a link farm. Sub-domains differ simply because they are known to be under the same account and thus ultimate ownership with one master domain.
Used in a good way sub-domains are fantastic because any site can continue to keep themes organised with the use of sub-niche relevance. In case sub-domain SEO is used badly both the sub-domain and master domain suffer with a big SEO problem.
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